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Marketing Workshop: Content Personalization

Personalization doesn’t need to be a highly complex project that drags on forever. We created an action plan for marketers to get personalization running in 12 weeks or less — and we’re sharing it all in a hands-on workshop on June 23.

Designed to help marketing teams execute and get results fast, this series of real client exercises will be led by experts from personalization engine Uniform and digital consultancy EPAM. You’ll learn how to set up a tactical personalization team with the skill sets you need, how to manage with minimal bandwidth (from an organizational, content, and technology perspective), how to determine what your first personalization project should look like, and how to get executive buy-in.

By the end of this one-hour workshop, you’ll be able to create:

  • Skills assessment: Who to assign to the power squad?
  • Site analysis: Which content to personalize and why?
  • Stakeholder alignment: How to set & communicate the right goals?

Sorry, this event has passed. If you would like to be notified when the recoding is available, please let us know.

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Meet The Speakers

  • Sonja Kotrotsos.jpg

    Sonja Keerl

    Head of Product Marketing
    Contentstack

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    Lars Petersen

    Co-Founder
    Uniform

  • brian-gilmore-epam.jpeg

    Brian Gilmore

    Director of Digital Engagement - MACH
    EPAM

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